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Relying on a limited number of source countries increases risk for universities. This is a pressing concern often discussed amongst the Higher Education industry.   The identification of source countries is one step in a broader diversification framework. Of course, geographical diversification should be a major focus of university decision-makers. 

This guide is meant to help institutions think through choosing recruitment countries for diversification, but it is highly focused in this regard. 

The focus of this guide is on diversification from a strategy and portfolio point of view. It includes 7 actionable steps that universities can take for choosing student recruitment focus countries.

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The guide is based on a new report from Studyportals and Unibuddy, which focuses on diversifying source countries in the context of broader diversification.

It provides insights into the behaviour and aspirations of students in 17 countries that might be interesting for universities based on growth and student interest. For these 17 countries, the report identifies the fastest-growing destinations and subject areas, key demographic factors, and student concerns across 6 categories, from money to admissions.

Want to read more? You can download the report here

The report was also featured at the webinar Exploring new markets for diversification, with Dr. Carmen Neghina, Senior Marketing Analytics Consultant at Studyportals, David Di Maria, Senior International Officer & Associate Vice Provost for International Education at University of Maryland Baltimore County, and Brad Farnsworth, Principal at Fox Hollow Advisory, to look at practical ways that universities can find new opportunities through diversification. 

You can watch back at the recording here or access the webinar slides here.

Guide to diversifying international student recruitment: Strategy for diversification