Predicting future enrolments
How do we know that Studyportals’ pageviews data is representative of real-world higher education demand? And how do we know page views are actually a predictor of future enrolments? The short answer: we know because we’ve run the numbers.
We’ve established a strong correlation between Studyportals data and enrolments 12-24 months into the future, time and time again. This is not an arbitrary timeframe – it is the average length of the student journey across our platforms.
Many enrolment datasets provide a backward-looking perspective on higher education demand. They do not reveal future trends in higher education. Because student behavior on Studyportals is forward-looking, this can give us insights into what the future holds.
Our latest internal report shows Studyportals pageviews data is highly correlated with HESA enrolment data. This paper found a 0.921 rank correlation with the country level and a 0.836 rank correlation with the institution level. These results are in line with past findings.
Hence, if page views are relatively high for a given year, clients can expect higher commencements and enrolments the following year. Studyportals is able to track the enrolments of the future, in real-time.
Studyportals’ insights are based on real-time student interest data, collected on our portals and measured as pageviews. It is representative of a global audience of tens of millions of prospective international students looking for English-taught programs. This also means that our data can show the rising or falling popularity of different disciplines and subjects and of study destination countries. Even more importantly, it can show the spikes in student interest that point to rising enrolments from different countries.
For a glimpse of what future enrolments might hold, you can download our report on shifts brought on by the global pandemic – tracking changes in student interest between 2018 and 2021.For more updates, follow us!