Cara Lambregts
1 month ago

International student recruitment from Europe: the road to recovery


This report, which is a collaboration between Universities UK International (UUKi) and Studyportals, investigates the current state of European student recruitment to the UK for degree study, utilises student search behaviour data to forecast how these changes will likely be borne out over the coming academic years, and provides recommendations for the UK HE sector and government to protect and develop European student recruitment.

Recent trends in student interest from EU/EEA students to the UK 2019–2022. Measured using page views for on Studyportals’ websites, Student interest from the EU for UK programmes fell by 28% from June 2019 to May 2022


The report includes recommendations for government and universities, including:

  • To recognise Europe as a target region in any future refresh of the government’s International Education Strategy
  • To support and promote other education internationalisation activities and initiatives which can provide a cross-cutting benefit to student recruitment, such as focusing on the strategic importance of inward and outward student mobility, and the significant opportunities that exist in UK transnational education provision and online and distance learning
  • To address practical barriers to student mobility, including reducing visa costs and addressing restricted visa routes post-Erasmus
  • To build the evidence base on international graduate outcomes, including those of European students who are using the Graduate route

Download the report



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