Ameena Ali

Job summary/responsibilities

As a junior market researcher, Ameena assists the ACT team by carrying out desk/field research and data analysis to write market reports, among other tasks. She attempts to make the most use possible of the data SP gives.

General introduction/background

With a background in communication, Ameena has multi-disciplinary skills in research and marketing. She holds a Bachelor’s degree from Lebanese American University in Communication and a Master’s degree from Maastricht University in Media Studies: Digita Cultures. Ameena is a Palestinian born in the USA and has lived her whole life in Lebanon before moving to the Netherlands. That background has given her a global perspective on various markets, which drives her to learn more about the backdrop of the projects she works on to fully grasp the data she utilizes.

Key challenge

– Finding efficient ways to tailor market reports to clients using the standard SP data

– Turning data into tangible insights