I have – I do – I am → I am – I do – I have
Empathies with the users, find out the real issue, study their needs, understanding the feeling they get while using the product and solve it with discerning strategic communication, design and research.
With a background of brand design/advertising and film making, Fay’s work involves a lot in digital/physical user experience design across various field of art and design in the recent years. She is particularly interested in strategic visual narrative. Originally from Borneo, Malaysia, raised in multilingual and multicultural environments and Fay has been living in multiple cities, all of which influenced and shaped my design thinking and works.
Create tool that makes right impact.
When She is not working on projects, She likes to spend her days to discover traditional/new ways of making things. A traveler, foodie & nature lover.