Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. – Dan Ariely

Meltem Rijkers-Oktay

Job summary and general background

Meltem Rijkers-Oktay works as Senior Data & Analytics Consultant in the Analytics & Consulting Team at Studyportals. She started working for Studyportals in 2011 with a particular focus on the UK and Turkish higher education market. Meltem quickly became the company’s expert on Google Analytics and Google Tag Manager because of her technical expertise. Besides supporting Studyportals clients with more insight on country and discipline interest, campaign return on investment, and website audits and redesign, Meltem is increasingly providing training on Google Analytics for universities across Europe.

From 2017 until mid-2019 Meltem worked for Vodafone as Digital Performance Analyst and as Head of Data Insights for Greenhouse Group where she had the chance to lead projects related to data visualisation, data architecture, data merging, data migration, automation and personalization.

Meltem has studied Industrial Engineering & Management in Istanbul Yıldız Technical University, Turkey and holds a Graduate Certificate in Data Science from Harvard University. During her education, she has travelled and studied around Europe which brought her the passion for internationalism. Meltem believes in the strength of technology and internet which enables us the transparency and tracking options.

Key Challenge

Data can do wonders when in the right hands. You can make the data say whatever you want it to which can easily lead to wrong decisions. Her biggest challenge is to make sure the data available out there is used and interpreted correctly to inform decisions as best as possible.

Personal Goal

Her main personal passion is to leave the world a little better than she found it. She believes there is more to life than just money and materials. Life truly begins where you touch the lives of those who are in need.

Favourite Studyportals element/experience

Her most unforgettable moment was when she received a Studyportals card for Christmas stating that a donation was made on her behalf to help build schools in Africa.