“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
She aims to make the journey of finding a study into Studyportals products looks easier and faster. She is concerned with the entire process of acquiring and integrating Masterportals, including aspects of branding, design, usability and function. Generally, she conducts user research, design, write UX copy, validate/test with user and sell/present the design solution. She wants to be the voice of the user and advocate for the users’ needs while balancing the business goals.
She has a decade experience of working as a visual designer. She has educated in Visual Communications and Media and Innovations. She is originally from IRAN and joined to Studyportals to makes the world a little bit better.
Her main challenge is expending the culture of “less is more” which is based on the value of simplicity and that by having less. She believes that the feeling of being secured and happy with less can happen always as we are gaining so much more value in our life.