Cara Skikne
1 year ago

Student demand surges for destinations Italy, Portugal, and Poland


A new report from Studyportals examines student demand for English-taught programmes in the European Higher Education Area (EHEA). The report is based on anonymous behavioural data of tens of millions of visitors to Studyportals’ Bachelorsportal and Mastersportal.

Student demand for destination countries in the EHEA

Overall, there has been a growth in the absolute number of pageviews attracted by programmes offered in the European Higher Education Area. Destination countries seeing the highest growth in recent years are Italy, Portugal, and Poland. Italy experienced the largest increase in demand (+45.2%) followed by Portugal (+28.6%), Poland (+28.1%). In terms of the relative change in demand, the same countries are leading.

For Denmark, Iceland, and Switzerland, the share of total pageviews significantly decreased. Pageviews for Denmark and iceland fell by 6.8% and 6.3% respectively. Destination Switzerland saw student demand drop 4.5%.

Absolute demand for destination countries​ (on-campus Bachelor’s and Master’s)​

April 2021 – March 2022 vs the previous 12 months:

Once again, Italy has the highest change in absolute and relative terms for Bachelor’s programmes (up 55.2% in absolute terms) followed by Spain and Belgium. For Master’s programmes, Italy is also leading (up 42.5% in absolute terms), followed by Poland and Portugal.

Student interest from EEA countries vs non-EEA origin countries 

There has been mostly a decrease in the number of pageviews coming from the EEA countries, whereas for the non-EEA origins, the change was largely positive. EEA students seem to be mostly losing interest in the United Kingdom, Switzerland, and Finland, but gaining interest in Italy, Portugal, and Poland. Italy is also becoming more popular among non-EEA students, along with Malta and Finland, while Iceland and Turkey are decreasing in popularity.

Download the report


For more information, or to arrange interviews on the report, please contact: Cara Skikne | | +31 684847508

About Studyportals

We are the most comprehensive study choice platform featuring 185,000+English-taught programmes from 3,450+ institutions and attracting 52 million visitors per year from around the world. Our mission is to make the world understand the power of learning, and we do this by making education choices transparent and accessible to students worldwide. With our platform, we enable students to search for programmes and connect with the right universities. We are dreamers, doers, and former international students ourselves, who have come together from around the world, determined to make one dream happen: to empower the world to choose education.

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