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Subject areas to watch in 2023
Growing subject areas where the demand for Bachelor's and Master's programmes outstrips supply .
A New Phase for International Education in ChinaGlobal Student Demand for Study in China来华留学新阶段全球学生来华留学需求分析
What global student search behaviour reveals about opportunities for more targeted international student recruitment in China.基于全球学生的留学搜索行为，分析中国高校开展针对性国际招生的机遇。
Free PDF in English and Chinese, 16 pages免费下载，提供中文版与英文版，共16页
Four findings to guide action四项关键发现
What university leaders should take from the evidence对高校招生决策的启示
Among students researching study abroad options worldwide, China's share of interest has grown since late 2024. The strongest near-term opportunity is targeted rather than uniform: postgraduate programmes and selected disciplines show the clearest momentum.自2024年底以来，在全球学生对海外留学机会的关注中，中国所占的份额有所提升。但短期内最具潜力的招生机会集中于特定领域，其中硕士项目及部分学科的增长势头最为明显。
Destination momentum来华留学关注度
20,664
pageviews of campus-based programmes in China in August 2026. China hosted 380,000 international students in 2024-25.2026年8月，中国校园授课项目共获20,664次平台浏览。2024-2025学年来华留学生达38万人。
Postgraduate lead研究生招生机遇
+10.3%
growth in China's share of Master's demand, September 2025 to August 2026, against the previous 12 months.2025年9月至2026年8月，中国硕士项目的关注度份额较此前12个月增长10.3%。
Subject opportunity特色学科增长机遇
+13.8%
growth in demand share for Arts, Design & Architecture. Environmental Studies & Earth Sciences grew 13.1%.艺术、设计与建筑的关注度份额增长13.8%，环境与地球科学增长13.1%。
Source markets生源市场优先选择
61%
of international students in China came from Asia in 2024-25. Pakistan, Bangladesh, India and Nigeria lead observed demand.2024-2025学年来华留学生中，亚洲学生占61%。巴基斯坦、孟加拉国、印度和尼日利亚是平台上的主要关注来源。
Source: Studyportals programme pageviews, campus-based programmes in China, September 2025 to August 2026 against the previous 12 months. Enrolment figures: China's Ministry of Education, 2024-25.来源：Studyportals平台中国校园授课项目浏览量，2025年9月至2026年8月与此前12个月比较。来华留学生数据：中国教育部，2024-2025学年。
Inside the report报告内容
Where interest in China is growing来华留学关注度在哪些领域增长
- How China's share of student interest has moved since 2020, and how it compares with Malaysia, Japan, South Korea and Singapore2020年以来中国在全球留学关注度中的份额变化，以及与马来西亚、日本、韩国和新加坡的比较
- Which source markets lead demand and which grow fastest, such as Vietnam (+32.5%) and Nigeria (+20.6%)主要生源市场与增长最快的市场，如越南（+32.5%）和尼日利亚（+20.6%）
- The Master's specialisations gaining interest, from Information Systems (+54.0%) to Supply Chain Management (+44.7%) and the MBA (+38.4%)关注度上升的硕士细分专业，如信息系统（+54.0%）、供应链管理与物流（+44.7%）和工商管理硕士（+38.4%）
- Which markets to test for each discipline, from Engineering to Environmental Studies从工程到环境研究，不同学科值得重点验证的生源市场
Recommended actions招生规划建议
Four actions for university leaders四项招生行动建议
Prioritise postgraduate recruitment优先布局硕士招生
China's growing share of Master's demand is a promising basis for focused recruitment.中国在全球硕士留学关注度中的份额上升，为拓展国际硕士招生提供了良好基础。
Build around programme-market fit根据项目特点确定重点生源市场
Set source-market priorities by discipline or programme, not one country list for the whole institution.按学科或项目确定招生优先级，避免全校沿用同一套目标国家名单。
Balance scale with emerging demand兼顾规模优势与新兴需求
Lead with Engineering and Business for scale, and test new positioning in faster-growing fields.依托工程与商科的规模优势，同时在增长较快的学科探索差异化定位。
Validate demand against your own data结合本校实际验证市场需求
Compare demand with applications, admissions, scholarships, conversion and capacity before investing.投入前，将市场需求与本校申请、录取、奖学金、转化及项目容量综合评估。
Written by Yida Xiao, Director of Business Development, China, at Studyportals. The analysis uses programme pageviews on Studyportals, the global study-choice platform where students find and compare programmes across borders.作者：萧懿达，Studyportals中国区业务发展总监。本报告以Studyportals项目页面浏览量衡量学生关注度。Studyportals是全球留学选择平台，帮助学生查找、比较各国的学习项目。