See where the next wave of international students is heading

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This report uses real data from over 50 million students actively searching for programmes on Studyportals annually. We tracked what they're looking for, where they want to go, and what universities are offering them.

Subject areas to watch in 2023

Growing subject areas where the demand for Bachelor's and Master's programmes outstrips supply . 

How the University of Portsmouth used data to
succeed in an increasingly competitive environment

Be responsive in times of uncertainty. Read more about how Studyportals helped the University of Portsmouth to navigate a challenging market and sustain international enrolment growth.


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About Studyportals

Studyportals is your partner for truly global, fully digital and direct-to-student recruitment.
 
We work closely with universities and other HEd institutions around the world to guarantee their ROI based on result-based services focused on growing and optimising student recruitment efforts.

50+ million

245,000+

3,500+

Educational institutes across 110 countries 

Degrees to be explored on our portal by students worldwide 

Yearly student visitors on our education choice platform

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Interested in using Studyportals' insights to improve your student recruitment strategy?

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Interested in learning how Studyportals can assist with international student recruitment?

Be responsive in times of uncertainty. Read more about how Studyportals helped the University of Portsmouth to navigate a challenging market and sustain international enrolment growth.


Asia, Latin America, and MENA in global education


In recent years, sustainability has become a pressing global concern, driving a surge in demand for education and expertise in this field. Higher education institutions have responded by expanding their academic offerings in response to growing student interest.

Asia, Latin America, and MENA in global education

The flow of international students is changing. Asia and the Middle East are becoming major destinations, not only sending students abroad. Latin America is struggling to attract students but still generating strong outbound demand. If you're recruiting internationally or wondering where your competition is coming from, this report shows you what's happening on the ground. 

Emerging trends as destination and source regions

Emerging trends as destination and source regions

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Asia is consolidating as the leading destination region 

With more than 20,000 English-taught programmes, China, Japan, Malaysia, and India are attracting both regional and international students at scale. 

MENA is investing heavily to compete

The UAE and Saudi Arabia are pouring resources into scholarships, branch campuses, and flexible learning models that students actually want. 

Second-tier cities are gaining ground

Students are looking beyond capitals to cities like Udupi, Ho Chi Minh City, and Jeddah for affordability and specialised programmes.

Transnational education is reshaping where students can study 

Asia leads globally in TNE institutions and student demand. MENA is catching up fast. Latin America's TNE footprint is shrinking. 

Students want specific skills, not generic degrees 

Computer Science, Data & AI, and specialised Business fields are oversubscribed. Generic Engineering and Business programmes risk being oversaturated. 

Budget cuts loomed many institutions

Looking ahead to the next 12 months, 67% of Canadian institutions anticipated budget cuts, compared to 38% globally. Diversification into new markets was cited as the most universally anticipated strategy among responding institutions.

Asia is consolidating as the leading destination region 

With more than 20,000 English-taught programmes, China, Japan, Malaysia, and India are attracting both regional and international students at scale.  

Budget cuts loomed many institutions

Looking ahead to the next 12 months, 67% of Canadian institutions anticipated budget cuts, compared to 38% globally. Diversification into new markets was cited as the most universally anticipated strategy among responding institutions.

MENA is investing heavily to compete 

The UAE and Saudi Arabia are pouring resources into scholarships, branch campuses, and flexible learning models that students actually want.  

Budget cuts loomed many institutions

Looking ahead to the next 12 months, 67% of Canadian institutions anticipated budget cuts, compared to 38% globally. Diversification into new markets was cited as the most universally anticipated strategy among responding institutions.

Second-tier cities are gaining ground 

Students are looking beyond capitals to cities like Udupi, Ho Chi Minh City, and Jeddah for affordability and specialised programmes.  

Budget cuts loomed many institutions

Looking ahead to the next 12 months, 67% of Canadian institutions anticipated budget cuts, compared to 38% globally. Diversification into new markets was cited as the most universally anticipated strategy among responding institutions.

Transnational education is reshaping where students can study 

Asia leads globally in TNE institutions and student demand. MENA is catching up fast. Latin America's TNE footprint is shrinking.  

Budget cuts loomed many institutions

Looking ahead to the next 12 months, 67% of Canadian institutions anticipated budget cuts, compared to 38% globally. Diversification into new markets was cited as the most universally anticipated strategy among responding institutions.

Students want specific skills, not generic degrees 

Computer Science, Data & AI, and specialised Business fields are oversubscribed. Generic Engineering and Business programmes risk being oversaturated.