Niall Cox

Niall is responsible for nurturing strong client relationships by partnering closely with university clients to help them achieve their student recruitment goals. This includes managing campaigns to ensure they are performing at maximum potential, driving engagement, and delivering the best possible results from their partnership with Studyportals. Through a consultative and strategic approach, Niall supports recruitment efforts while building trusted, long‑lasting relationships focused on value and long‑term success.

Niall spent over seven years working within universities in a range of student recruitment and marketing roles. After graduating from Edinburgh Napier University, he joined its UK Recruitment team through an initial internship, which developed into a permanent position. In 2022, Niall moved to the University of Glasgow’s international team, where he managed recruitment across the Europe region. Through this experience, he developed a strong appreciation for the impact an international experience can have on a student’s educational journey.

One of Niall’s key challenges is navigating the complexity of student recruitment within an evolving global and political landscape. Balancing the need to stay ahead of international marketing trends while continuing to develop his own expertise requires adaptability and constant awareness. Transitioning from the public sector into a private‑sector organisation, Niall recognises the importance of ongoing personal development to ensure his approach, values, and ways of working remain closely aligned with Studyportals’ ethos.

Living in Scotland, Niall loves the outdoor experience that brings. Climbing Scottish Munros (moutains over 3000ft), playing football and Squash are his favourite hobbies. He’s also part of a book club which meets once a month!

Niall’s favourite listed programme is MA in Irish Folklore and Digital Humanities offered by University College Cork!