Consulting for Higher Education

Gap and Benchmarking Analysis: Starting with a thorough audit to assess current practices against accreditation standards and a benchmark analysis against competitors and peers, setting the foundation for targeted improvements.

Accreditation Strategy Development: Crafting a customized strategy for navigating the accreditation process, from initial preparation to the final visit, ensuring all standards are met and exceeded.

Ranking Analysis and Improvement Plans: Analyzing ranking positions in relation to competitors and identifying strategies for climbing up the rankings ladder, leveraging our Competitor Analysis Module and Institution Benchmark Module for insights and action plans.

Organizational Performance Alignment: Including alignment of operating models, research strategy, teaching and learning offerings, academic and administrative culture and workforce to its mission.

Institutional Strategies, Mission and Vision: Develop a clear set of institutional strategies, combined and aligned with KPIs and strategic objectives.

Faculty and Staff Development: Increase the competence of faculty and staff through training, workshops, and exposure to global academic standards.

Student Diversity and Mobility: Strategies to diversify the student body by encouraging more international enrolments and facilitating student exchange programmes to enhance their global outlook.

Curriculum Internationalization: Revamping curricula to include international perspectives and case studies, thereby preparing students for global challenges and opportunities.

Internationalization and Transnational Education: Introducing global learning experiences on campus, developing double and joint degrees, virtual exchange, and cross-cultural groups, to provide a true international study environment.

Global Partnerships and Collaborations: Developing strategic partnerships with institutions worldwide to support academic exchanges, research collaborations, and joint degree programmes.

Data-Driven Assessment: Assessing the client’s programme portfolio to identify current strengths and weaknesses and to assess potential growth options within the current provision, including the integration of online and blended programmes and delivery pathways.

Market and Needs Analysis: Conducting analyses to understand the current and future needs of students and employers, ensuring that programme offerings remain relevant and competitive.

Programme Review and Adaptation: Reviewing existing programmes to assess their effectiveness and making necessary adjustments to align with market trends and institutional strategy.

New Programme Development: Assisting in the development of new programmes that fill gaps identified in the market analysis, tailored to evolving industry demands and student interests. For this, we will also leverage our data, in particular our Portfolio Development Module, to provide data-driven insights and recommendations for programme adjustments and new programme creation.

Stakeholder Engagement: Facilitating engagement with key stakeholders including industry experts, alumni, and current students to gather feedback and incorporate practical insights into programme development.

Research Output Comparison: Assessing your institution’s research performance relative to your competitors, including publications, citations, and research funding.

Rankings Analysis: Targeting entry into international rankings or improvement of ranking positioning by evaluating where your institution stands in national and international rankings, identifying strengths and areas for improvement.

Tuition Fee Analysis: Comparing your tuition structures with those of peer institutions using our Tuition Fee Module to ensure competitiveness and transparency.

Competition Analysis: Leveraging our Competitor Analysis Module to identify competing programmes and institutions and compare performance, fees, entry requirements, and rankings.

Institution Benchmark: Utilizing our Institution Benchmark Module to provide detailed benchmarking reports that help you understand your position relative to your peers and competitors.

Introduction to international marketing & recruitment: An introduction to entering markets, international recruitment and promotions. It also offers advice on strategic planning and models for success in this field.

From enquiries to enrolment: This workshop will teach you marketing and sales skills you require to successfully help students make the right decision, such as speed to contact, listening and questioning skills, objection handling and closing the deal.

Data-driven decision making for student recruitment: This workshop presents both enrolment and real-time insights into student interest for selected countries and cities and how to use these insights to target international students, to determine what courses to offer online or on-campus, where to open new campuses around the globe and how this influences your strategic marketing.

Strategic marketing: This workshop will focus on the ‘strategic why’ of international marketing and provide policy makers and recruiters with a solid theoretical background, supplemented by practical examples.

Branding higher education institutions: This course offers an overview of the key aspects of branding, while demonstrating that a strong brand is essential in the increasingly competitive higher education environment.

Return on investment of your marketing activities: This workshop will give you practical guidance on how to measure and compare the costs and benefits of the most frequently used marketing channels: agents, education fairs and advertising (offline and online).

Online marketing: Having a good website and knowing how to generate traffic and convert leads is crucial to anything you do, even offline. This workshop will offer you the latest insights in online marketing.