Universities: The case for city-level student recruitment

Universities often target entire countries for student recruitment. Based on the data, this is a missed opportunity 💡

Carlie Sage shares Studyportals data showing that students in Mumbai and Hyderabad—both major Indian cities—have completely different study abroad preferences. Universities should consider going even more granular, even down to neighborhoods.

You could run this kind of analysis on any cities, and you might be surprised. Sometimes students from opposite sides of the world share similar preferences, and other times, neighboring cities are quite different. ….Your next big opportunity might not be a whole new country; it might be a city that you’ve been overlooking.

The lesson: hyper-local recruitment targeting beats country-level approaches.

Watch the video below ↓