Besan Abou Naser

She is responsible for planning, executing, and optimizing email marketing campaigns to nurture students throughout their decision-making journey. She manages automated workflows and segmentation, ensuring personalized and timely communication. She collaborates with cross-functional teams to improve engagement, track performance metrics, and implement experiments aimed at enhancing conversion rates. Additionally, she oversees data-driven strategies for lifecycle marketing and supports initiatives that align with company goals.

She is Besan, a Palestinian born in Syria and now a Dutch national. Her multicultural background gives her a unique perspective and adaptability, which she brings to her role in lifecycle marketing. She is passionate about creating meaningful connections through data-driven strategies and personalized communication.

She faces the challenge of continuously optimizing complex email automation flows while ensuring personalization at scale. Balancing creativity with data-driven decisions and adapting strategies to meet evolving user behaviors is a core part of her role.

She loves the global impact of Studyportals, helping students from all over the world find the right study opportunities. Her favorite experience is seeing how data-driven campaigns translate into real student success stories and contribute to making education accessible worldwide.

She enjoys spending time in nature, traveling, sharing meals with family and friends, trying new foods, and staying active with sports.