Christine Abilatha

Christine helps universities increase their online presence and digital marketing performance on Studyportals’ platforms. She learns about each client’s goals and supports them in setting up, running, and tracking online campaigns. She updates university profiles and program listings to reflect each institution’s brand accurately while following strategies to achieve the intended results. Christine is based in Malaysia and works closely with universities across the Asia-Pacific region.

Christine has experience in higher education and client service, having previously worked as a student counsellor and client delivery executive. This background gives her a strong understanding of student engagement and university operations. She brings practical knowledge and a client-focused approach to her role, helping partner universities achieve their marketing goals.

One key challenge in this role is ensuring that campaigns meet client expectations while adapting to varying market trends.

She aims to improve her communication and understanding of client needs, learn valuable skills from her colleagues, and become more confident and effective in her role.

Christine enjoys reading, creating hand-crafted items, and spending time with family and friends.