Iris Lu

Leveraging data analysis and paid media expertise, Iris enhances value for both students and Studyportals by identifying cross-platform opportunities and developing strategies to drive impact.

Originally from Taiwan, Iris moved to the Netherlands to pursue her MBA at Rotterdam School of Management. With several years of experience in digital marketing, she has managed overall strategy and execution for paid media, social media, influencer marketing, and campaign management across diverse sectors including advertising agencies, e-commerce, and SaaS. Iris joins Studyportals with a focus on driving impactful marketing initiatives, leveraging her background to contribute effectively to the team.

Her key challenge is crafting data-driven media strategies to enhance value.

She enjoys practicing yoga, indulging in films and series, culinary experimentation, and the art of flower arrangement.