Jorge Garcia Orozco

He supports the execution, monitoring, and optimization of multi-channel digital marketing campaigns for North America and APAC university partners, supporting international student recruitment through data-driven performance management. Support long-term client partnerships under Enrolment-Based and Results-Based models by conducting market and program research, reviewing client contracts, coordinating campaign delivery across systems, and collaborating with cross-functional, international teams on annual strategy and optimization.

He is currently pursuing his Bachelor degree in Marketing in Tecnológico de Monterrey. During his time in uni, he developed and executed strategic talent attraction campaigns, designing advertising and other communications initiatives to engage students and increase applications across disciplines ranging from engineering to business administration. And conferred with institution administrators and state officials to ensure alignment with institutional objectives.

His key challenge is managing priorities and staying organized in a dynamic, fast‑changing campaign environment, while supporting the team and keeping track of new opportunities to improve the workflow.

He loves superheroes, music, designing, photography and collecting. His favourite Studyportals experience are the toasties and karaoke nights with all workmates.