Melis Keskin - Studyportals

Melis’ role includes launching, analyzing and optimizing paid marketing campaigns across different platforms (Google, Facebook, Instagram, TikTok etc.) for our portals and clients.

Originally from Istanbul, Melis studied Philosophy at Boğaziçi University, graduating with high honors. In 2023, she was awarded the Jean Monnet Scholarship and moved to the Netherlands to pursue a Master’s degree in New Media and Digital Culture at the University of Amsterdam, aiming to contribute to the digitalization and digital transformation efforts of the European Union.

With experience in digital marketing across different fields, including paid marketing, social media, and SEO— Melis finds the perfect balance between creativity and data-driven strategy in performance marketing. She is passionate about continuously improving her skills and staying at the forefront of performance marketing trends.

Her main challenge is to effectively reach potential students around the world through paid channels, helping them find the most suitable study opportunities while optimizing performance and return on investment.

In her free time, Melis enjoys engaging with performative arts activities like theatre and storytelling, practicing yoga, and traveling to discover new cultures and amazing local foods.

Melis believes that education is the most powerful tool to shape the future for the better and has the power to change lives. For that reason, she loves working at Studyportals—contributing to a mission she truly believes in and making the world a little better every day. She also enjoys the international work environment, where she has the chance to meet people from all over the world and hear their fascinating stories at the office.