Reinventing the MBA: Why Specialisation is the New Standard

At Studyportals, we’re seeing MBA demand evolve – and fast.

Since 2022, multidisciplinary MBA programmes have grown by 26.8% on our platform. Students are increasingly looking for MBAs that go beyond traditional business education, with demand surging in fields like Computer Science & IT, Medicine & Health, and Hospitality & Leisure.🎯 What does this mean for business schools?

✔️ Specialised & STEM-designated MBAs are key to attracting international talent.

✔️ Cross-disciplinary expertise is becoming a competitive advantage, with more students seeking MBAs that integrate industry-specific knowledge.

✔️ Industry partnerships are crucial for ensuring programmes stay relevant and career-focused.

The data is clear: business education is no longer one-size-fits-all. Is your institution adapting?

👉 Read more about the latest MBA trends in the latest edition of EFMD Global‘s Global Focus Magazine

With thanks to Matthew Wood and Magdalena Wanot