Using data to enhance your MBA offers
The field of Business & Management plays a pivotal role in preparing students to navigate the rapidly evolving business landscape. It is common for business graduates to be adept in critical thinking, team leadership, and entrepreneurship across various economic sectors.
To maintain relevance and effectiveness, higher education institutions must continuously analyse market data to enhance their business programmes. This includes proactively monitoring emerging trends to align their offers with the shifting needs of students and labour market demands. Such efforts not only boost the employability of graduates but also ensure that their programmes keep pace with economic shifts, technological advances, and the competitive landscape of business education.
Utilising data from Studyportals, our team of experts have uncovered key insights into the Business & Management education sector, with a particular focus of MBA programmes. For instance, there is a noticeable increase in the demand for online or blended learning options in both full- and part-time formats. This trend highlights a growing preference among prospective students for flexible, cost-effective educational pathways that may potentially allow them to study closer to home, especially in light of recent domestic policies aiming to restrict international student mobility.
Additionally, the data shows a shift in MBA programmes from a traditional business-centric focus to a multidisciplinary approach. More institutions are integrating business studies with fields such as computer science, hospitality, medicine, and social sciences. Our data shows a steady increase in student interest in these integrated areas, signalling a demand for skills that address technological innovation, supply chain disruptions, and the need for digital and sustainable practices.
Aligning your business education portfolio
In our latest report, ‘Getting down to business’, Studyportals provides actionable insights for higher education institutions aiming to adapt their MBA offerings to meet student needs and remain competitive on domestic, regional, and global scales.
Are you curious about which study destinations are rising or falling in popularity according to their MBA programmes? Or interested in exploring challenges faced by US MBA programmes in attracting prospective students? Then We highly encourage you to download and engage with our latest report to begin leveraging data to refine your MBA strategy. Equip your institution with the knowledge needed to lead in a changing educational landscape.
Explore our analytics tools for enhanced student recruitment strategies and market diversification.
