Rachel Zhao

Job summary/responsibilities

I am the Account Manager, Analytics & Consulting – APAC, based in Melbourne.

My job is to further develop our market-leading position in the APAC region; promote our marketing and analytical services, enabling education providers to use the data to inform their international strategic plans. In this role, I will work closely with my team in the APAC region with new and existing accounts focusing on the ACT product portfolio.

General introduction/background

My previous 10 years of experience working across marketing and international business development has given me the opportunity to deliver innovative solutions across various industries, including international education, health tech and Edtech.

I strongly believe that education can change a student’s life, and accessibility to lifetime learning is essential for everyone. Having the opportunity to meet parents and students at education fairs in Asia, I know the impact and value of a platform like Studyportals can have for the community, helping students explore the right study path no matter where they are from.

Key challenge

To help our clients understand the value of our products (especially our data analytics products) and how we can help them form marketing and sales strategies with these data insights. My goal is to help our clients achieve measurable outcomes as early as possible with our products and services.

Favourite activities

I love backpacking, cooking, and exploring local markets while travelling!

Personal goal

My goal is never to stop learning and continuously work to provide innovative solutions to our community. I joined Studyportals because I believe we can all play a part in helping the community to learn more and connect with the rest of the world.