Chelsea Samantha
2 years ago

A new report from Studyportals and Unibuddy identifies 17 new recruitment markets for universities based on growth and student interest to help universities diversify their international student bodies.


A new report from Studyportals and Unibuddy identifies 17 new recruitment markets for universities based on growth and student interest to help universities diversify their international student bodies.

Eindhoven, Netherlands, 27 January 2022 – Multiple governments, universities, and consultants have flagged the underlying financial risk of a lack of diversification for universities. Of course, geographical diversification should be a major focus of university decision-makers. Global study destinations face growing uncertainties exacerbated by the pandemic: border closures, disruptions to international travel,currency fluctuations, diplomatic rows, and government interventions all make internationalization a balancing act.

Geographical diversification, however, is interrelated with other aspects of diversification. Decisions about which countries universities should focus recruitment on must consider student interest in different disciplines and subjects across different levels and formats.

A new report from Studyportals and Unibuddy focuses on diversifying source countries in the context of broader diversification. It provides insights into the behavior and aspirations of students in 17 countries that might be interesting foruniversities based on growth and student interest. For these 17 countries, thereport identifies the fastest-growing destinations and subject areas, keydemographic and economic factors, and student concerns across 7categories—from money to admissions.

Countries identified as opportunities for international recruitment are:

  • Beyond India: Sri-Lanka, Pakistan, Bangladesh, Nepal
  • Beyond China: Vietnam, Singapore, Philippines, Thailand, Malaysia
  • Edge of Europe: Portugal, Poland, Greece, Romania
  • Up and coming: Brazil, Turkey, Japan, Ghana

Edwin van Rest, Studyportals CEO says: “A diverse classroom mitigates risk, but more importantly, it drives education quality and prepares students for a global world. Diversification is a cornerstone of international higher education, so being informed of the latest trends in student interest across theworld gives universities an advantage.”

Diego Fanara, Unibuddy CEO says: “A university’s best-fit students don’t only exist in the regions they most frequently recruit from—they’re everywhere. When institutions prioritize diversification in their recruitment efforts, they build stronger, more talented communities.”


For more information, or to arrange interviews on the report, please contact: Cara Skikne | | +31 684847508

About Studyportals

We are the most comprehensive study choice platformfeaturing 185,000+English-taught programmes from 3,450+ institutions and attracting 52 million visitors per year from around the world. Our mission is to make the world understand the power of learning, and we do this by making education choices transparent and accessible to students worldwide. With our platform, we enable students to search for programmes and connect with the right universities. We are dreamers, doers, and former international students ourselves, who have come together from around the world, determined to make one dream happen: to empower the world to choose education.

About Unibuddy

Unibuddy empowers universities to recruit, engage, and enroll prospective students through authentic peer-to-peer connections. Our student and staff chat, live events, and top-tier partnerships facilitate guidance through each stage of the student lifecycle. We purpose-built a digital platform for higher ed because better accessibility means that more students are getting the answers they need.Community engagement leads to more informed decisions for students and betteryield for universities, and it helps each school elevate their recruitment strategy.People are most influenced by their peers, so prospective students want to speak to someone who has actually lived the experience on which they’re about toembark. We keep students at the heart of all we do because human connection is the key to generating a sense of belonging. That’s why 450+ global partners trust Unibuddy to help them help students find a place at their institution.

Read more about the partnership between Studyportals and Unibuddy.

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